With an estimated 3.2 billion smartphone users in 2019, the mobile app industry is growing and not showing any signs of slowing down. Along with this growth in smartphone usage comes increased demands and expectations from end users. Apps need to use the latest smartphone features, be fast & easy to use. This is further complicated with the need to develop for both Android and Apple smartphones as well as tablets. For someone with an app idea, considering all these factors can be a bit overwhelming. This is where Infinity Interactive steps in. Infinity has extensive experience in the mobile app arena and can help you identify the best approach for your app and target audience. Today, companies are not just restricted to developing a native mobile app. They can also build mobile web apps, progressive web apps, and cross-platform apps. This post will cover the pros and cons of each with the hope of giving a clear path for taking an app idea into app reality.